Balancing heritage and modernity: the first Egyptian gallery of contemporary design and collection
As exhibitions reopen around the world, artists are now exploring new ways to involve people in their work. The experience itself is loaded with new meaning, as visitors are drawn into the entire art journey: from the beginning, to the process and to the end product, creating a new relationship where the audience is not. a silent spectator but a participant in the artistic process.
This new experience was reflected in the launch of the first Egyptian gallery dedicated to contemporary and collectible design, Le Lab, founded by Egyptian art and design collector Rasheed Kamel. The contemporary and collectible design gallery opened to the public at Walk of Cairo on Wednesday with a solo exhibition of works by renowned Lebanese product designer Georges Mohasseb.
The exhibition, titled “Entracte”, presented Mohasseb’s creative process in the context of a breathtaking gallery, which offers a variety of settings and routes allowing the public to walk through its rooms without losing sight of any work. of art and to glimpse the world of the artist through a cinematographic slide show of his profession.
Recognized for his role as patron of Egyptian Art, serving on its advisory board, and as one of the leading collectors of collectible art and design in the region, Kamel aspires through “The Lab” to preserve and recognize Egypt and the region’s rich artistic past and its historical role in shaping the world of art, design and crafts. By providing regional and Egyptian artists, designers and creatives with a platform to showcase their work and connect with the wider international art community, Kamel hopes to redefine the boundaries that exist between art, design and architecture, and push the region’s ever-changing art scene into a new era that merges contemporary art with traditional art.
“There is no doubt that Egypt shaped the art world even before we knew the art world; and therefore this rich history is the cornerstone of the art world, ”Kamel told Egyptian Streets. “I created this platform to promote designers from the Middle East and transform Cairo into a hub of art and design, regionally and internationally.
For Kamel, the preservation of our heritage should not prevent us from developing into new and different developments, which help us to explore new ways of understanding and conceptualizing our past. “I think that preserving history and culture means that we never stop learning. The more we learn about our past, the more we can value and preserve it. And preservation doesn’t always mean keeping it as is; art can rearrange and reshape and flip while preserving cultural heritage, he says. “At Le Lab, this is exactly what we are also looking for. The integration of tradition and modernity can create endless possibilities. And with that in mind, we welcome any artist from marginalized and rural communities with open arms to make sure they are heard and seen. “
In recent memory, the history of the Middle East and North Africa has been defined by ongoing revolutions, conflicts and mass migration. Yet to capture the essence of Middle Eastern and North African history, and touch the core of its humanity and artistic expression, Le Lab brings new stories and new voices to offer a look nine on the region and its forward-looking reflections on the relationship between the past and the present.
“I hope that any message I would like to send will go through Le Lab; as a unique platform in Egypt and the Middle East for emerging designers and artists, this alone is a strong message to international communities that shows our intention to break all taboos and raise awareness of the importance of art In our lifes.”
Personal exhibition by Georges Mohasseb from Studio Manda
Interior and brand design by TDF
Video installation Karim El Hayawan and Mohamed El Gammal
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