A massive Derby warehouse is packed with fashion big names like Nike and Adidas – but there’s a catch.
Ordinary customers cannot enter and browse brands like North Face and Armani.
You can only buy from Pride Park stock if you are a wholesaler.
That’s because it’s the home of incredibly successful vintage clothing seller Fox, who fulfills orders from all over the world.
It’s run by startup car navigators who have turned their hobby into a multi-million pound business.
Fox Vintage Wholesale has generated millions since starting the business in 2017.
Run and founded by siblings Issy and Roxie Webster, later joined by brother Ki and mother Annie Dew, the family business has exploded in recent months.
Using social media as their primary platform, the family has seen demand for vintage clothing increase, as have their sales.
Roxie said: “Instagram has been really essential for us, and our followers have just grown and we’ve found an audience there.
“When we were going to car trunks and stuff, picking things up for 50p, now they’d have a markup of around £15.”
By importing its stock from overseas and reselling it to retailers around the world, Fox Vintage Wholesale has established itself as one of the country’s go-to companies for vintage clothing.
Selling everything from Nike, Disney and Guess, he found a hole in the market.
Often selling products in bundles, the company can market a bale of Nike and Adidas t-shirts for £60, while also selling brands such as North Face, Armani, Levi’s and Harley Davidson whose price depends on how rare they are. ‘an article.
The family talk about how they loved the thrill of finding a good item at garage sales that they could sell for a profit, and they see their business as an extension of that.
Now the company can successfully import large containers of assorted brand name clothes and sell the clothes at a profit.
Customers can see his stock during video calls.
Roxie added: “Manual video selection took off during lockdown as no one could come to us.
“We were able to supply customers in Australia and New Zealand when they couldn’t reach us.”
But it wasn’t always easy for the Derby-based company.
After starting to sell clothes on Depop and struggling to grow the business, the family sometimes wondered if they would be able to make a living from it.
But the lockdown saw new levels of success for them as more people searched for websites online to buy clothes.
“Going into it and learning everything as we went, there was a lot to figure out because we never took a business class,” Issy said.
“The lockdown was huge for us because there were so many people not doing their normal jobs that they were looking for things to do on the sidelines, and they were thinking ‘I could buy and sell clothes’.
“We had so many new customers because of that, which was a turning point for us.
“Everyone was shopping online all the time and spending hours at home watching online.”
Today, the company aims to continue its expansion, hoping to start exporting to Dubai next year.
The family also hopes to start repairing damaged clothes that come into their hands and reselling them at a profit.
The company does not dispose of any of its garments, either by reselling the items as is after cleaning, or by recycling, donating or reusing the materials.
They add that they believe their business has succeeded at a time when people are increasingly aware of the impact of the fashion industry on the environment.
Issy added: “The high street shops are all jumping on the bandwagon now, like Asda stocking second-hand branded items.
“We’ve had calls from Primark, everyone wants to be more sustainable with their image.
“Clothes come from all different avenues and also come back in all different avenues.”
Take a look at the Fox Vintage Wholesale warehouse in our photo gallery below: