Korea’s oldest art fair to launch a new satellite fair dedicated to new media art and NFTs to coincide with Frieze Seoul

A new satellite fair adds to the frenzy surrounding the first Frieze Seoul.

The Galleries Association of Korea, a long-time organizer of the Korea International Art Fair (Kiaf Seoul), is launching a new initiative, Kiaf Plus, which will run alongside Frieze and Kiaf the first week of September. Together, the three fairs will bring together more than 350 galleries in the Korean capital. Critical mass is boosting Seoul’s efforts to become the next international center for the arts.

Kiaf Plus will be dedicated to experimental presentations of new media and NFT art. A total of 73 galleries from 11 countries will participate, many of which are less than five years old. Exhibitors include New York-based Seoul’s Blank Space, Cylinder and Everyday Mooonday, Palma de Mallorca’s L21 Gallery, Berlin’s Urban Spree Galerie, Tokyo’s Yukikomizutani and Bandar-e Mahshahr’s Saradipour Art. Held at SETEC, the show will also host established Korean dealerships such as Gallery Hyundai, Gallery Chosun and Gallery Banditrazos.

Kiaf SEOUL 2021. Photo by Kiaf SEOUL Operating Committee. Courtesy of Kiaf SEOUL.

After last year’s record attendance and sales, Kiaf Seoul will launch its 21st edition with a lineup of 164 galleries from 17 countries at the COEX exhibition hall on September 2. “We are proud to have become a global gathering place for the art world, with our roster of exhibitors this year more international than ever,” said Dal-Seung Hwang, President of the Galleries Association of Korea, in a press release.

Given the influx of fairs in the city, it’s no surprise that slightly fewer galleries are taking part in Kiaf Seoul than last year’s 170. But it has 37 new exhibitors, including Anat Ebgi from Los Angeles, Anne Mosseri-Marlio Galerie from Basel, the global giant Galleria Continua and Ora-Ora from Hong Kong. About ten galleries participate simultaneously in Kiaf Seoul and Frieze Seoul.

Among the expected highlights: Axel Vervoordt will present a solo stand dedicated to Korean conceptual artist Kimsooja with a new fiberglass sculpture suspended above a mirror. Meanwhile, LA’s Make Room will stage a solo presentation of the work of buzzy young painter Guimi You.

Kiaf Seoul runs from September 3-6, with a VIP preview on September 2. Kiaf Plus runs September 2-5, with a VIP preview on September 1. Frieze Seoul runs from September 3-5, with a VIP preview on September 2.

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