Hewitt started the hopeful project as public art sculptures in its original state Maine and has since expanded along the east coast, with locations in Greenwich, Connecticut; New York City; City of Jersey, newark and six others New Jersey Locations, Easton, Md. and twenty-two private art collections. Optimistic now extends from sculptural creations, paintings, bumper stickers, pins to digital billboards.

The digital campaign has now reached the Bronx by a chance encounter with a retired teacher, Lisa Watkinswho came across the project on Instagram and sent a direct message to Hewitt, asking Optimistic to find a house in La Bronx as well as. Optimistic is now advertised digitally on six billboards located at Bronx metro stations.

“Lisa’s words touched me. She is my angel in The Bronx and his message is exactly why I started this project. After meeting Lisa, I knew I had to bring Optimistic to the Bronx“, Hewitt said.

Optimistic signs are now located at the entrances to the following metro stations:

  • Bedford Park Boulevard – B, D – Digital City Sign (Grand Concourse 44 N/W Bedford Park Boulevard E/S)
  • Kingsbridge Road-B, D – Digital City Sign (Grand Concourse 25 N/W Kingsbridge Road E/S)
  • Tremont Avenue-B, D – Digital City Sign (Grand Concourse 20 S/W 179 Street W/S)
  • 170 Street – B, D – Digital City Sign (171 Street 38 N/W Grand Concourse E/S)
  • 161ST St. Yankee Stadium – B, D – Digital City Sign (River Avenue 54 S/W 161 Street W/S)
  • 161st St-Yankee Stadium-B, D – Digital City Sign (161 Street-Walton Avenue)

Hewitt and his gallery owner Jim Kempner privately fund Bronx Optimistic panels. The largest, vibrantly colored signs range from 20 to 60 feet, weigh up to 600 pounds, and are installed in states across the country and are part of more than twenty-two private art collections.

If you are interested in bringing The hopeful project to your community, publicly or privately, please contact Charlie Hewitt Studio for more information. Hewitt is represented by Jim Kempner fine art in New York City. Instagram: @_hopefulproject.

Charlie Hewitt
Charlie Hewitt, born in 1946, is an American painter, printmaker and public artist. His works are part of the permanent collections of the Metropolitan Museum of Art, the Whitney Museum, the New York Public Library and the Library of Congress. He has also been featured in numerous solo and group exhibitions and is the only artist to have a permanent public sculpture, “Urban Rattle”, on the High Line in New York City.

The hopeful project
Artist Charlie Hewitt has begun The Hope Project, 2019–present, with a single lighted aluminum sculpture commissioned by Speedwell Projects for the roof of their headquarters in Portland, Maine. To date, the Optimistic The message has spread with installations in seven states on dozens of different sites, public and private. Follow us on Instagram at @_hopefulproject and with the hashtag #sharehopeful.

Jim Kempner fine art
Jim Kempner fine art specializes in contemporary paintings, sculpture, photography and works on paper, with a particular focus on contemporary prints and outdoor sculpture. The inventory of works of art is aimed at both experienced collectors and beginners. The gallery works closely with art advisors, designers, corporations and museums to expand and enrich their varied collections.

OUTFRONT leverages the power of technology, location and creativity to connect brands to consumers away from home through one of the largest and most diverse sets of billboards, public transport and mobile assets in the world. North America. Through its ON Smart Media platform, OUTFRONT is implementing digital technology that will fundamentally change the way advertisers engage audiences on the go. OUTFRONT has 512,000 billboards across United States and has 14,000 locations in Canada.


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